Free Ebook My Life in Advertising

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PDF My Life in Advertising

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Book Details :
Published on: 2013-09-12
Released on:
Original language: English

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1917 edition. Excerpt: ... Chapter Seventeen SCIENTIFIC ADVERTISING THROUGH a book I wrote my name has become connected with "Scientific Advertising." That is, advertising based on fixed principles and done according to fundamental laws. I learned those principles through thirty-six years of traced advertising. Through conducting campaigns on some hundreds of different lines. Through comparing on some lines, by keyed returns, thousands of pieces of copy. Always, since I sent out my first thousand letters to the time when $5 ,000,000 yearly was being spent on my copy, I have had to face records on cost and result. So I have naturally proved out many fundamentals which should always be applied. I have little respect for most theories of advertising, because they have not been proved. They are based on limited experiences, on exceptional conditions. Some lines seem to succeed on methods of advertising which every traced return proves impossible. The reasons for success have little to do with the advertising. The line may have succeeded in spite of the advertising. Many unadvertised lines become highly successful, because of some wanted quality which people soon discover. Or because dealers are in some way induced to feature it. Or because of a name which in itself tells an appealing story. Cream of Wheat is an example. The name alone tells the story. So with Spearmint Gum. All successful gums have succeeded through fortunate names. There is almost no story to tell. There are no great distinctions. The very men who succeeded with one name failed again , and again with others. Any conclusions drawn from such experiences are bound to lead others astray. The cases where they apply are rare. Safe principles are evolved only by those who know with reasonable exactness what... My Life in Advertising by Claude C. Hopkins Reviews ... My Life in Advertising by Claude Hopkins offers a series of anecdotes by the author presenting his successes and failures in advertising. Since the book features ... My Life in Advertising book by Claude C Hopkins 4 ... My Life in Advertising by Claude C Hopkins starting at $6.71. My Life in Advertising has 4 available editions to buy at Alibris My Life in Advertising eBook by Claude Hopkins - Kobo Read My Life in Advertising by Claude Hopkins with Kobo. Not just for every person who is serious in crafting effective advertising but also for every advertiser who ... My Life in Advertising - Internet Archive Book digitized by Google from the library of University of California and uploaded to the Internet Archive by user tpb. My Life in Advertising - Claude C. Hopkins - Google Books My Life in Advertising. Claude C. Hopkins. Harper & brothers 1917 - Advertising - 206 pages. ... We go with HOW THEY LIVED: MIDDLECLASS LIFE 1870-1917 the crowd. My Life in Advertising - wallyconger.com my life in advertising by claude c. hopkins harper & brothers publishers new york and london 1927. my life in advertising copyright 1927 My Life in Advertising The Agency Review My Life in Advertising by Claude C. Hopkins was re-published by McGraw Hill on 1/11/66 (with his other groundbreaking book Scientific Advertising) ... My Life in Advertising by Claude Hopkins Paperback ... "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). My Life in Advertising and Scientific Advertising ... My Life in Advertising and Scientific Advertising and over one million other books are available for Amazon Kindle. Learn more My Life in Advertising Audiobook - audible.com My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising).
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